Vacation Rental Photos That Book: Tips for Jacksonville Beaches & St. Augustine Hosts

From Jacksonville Beach to St. Augustine to Amelia Island, Northeast Florida has a crowded short-term rental market. Guests compare dozens of listings in a few minutes, and the photos decide which ones they click.

Win the cover photo

Your first image does most of the work. Lead with the single best thing about the stay: the pool, the ocean view, the porch, or a bright, styled living room. Shoot it wide and bright, and make sure it reads clearly as a small thumbnail.

Show every place to sleep

Guests planning group trips want to see every bed and every bathroom. Photograph each bedroom from the doorway and from the far corner, plus bunk rooms and sleeper sofas set up.

Sell the experience

Detail shots of the coffee bar, beach gear, game room, grill and outdoor shower help guests imagine the trip — and justify your nightly rate. A drone shot showing the walk to the sand or the historic district is often the image that seals the booking.

Add video

A vertical walkthrough reel gives you content for Instagram and TikTok and helps guests understand the layout. The MIM Jax Airbnb Special includes 70 photos, vertical and horizontal walkthrough videos and drone for $625.